Most of the users are on mobile. 67% more or less.
So it becomes pretty useless to target primarly on desktop.
It's better TARGETING mobile users, expecially with fb ads, but also on decisive ads, etc.
But they are quite different: it's hard to fill the classical opt-in box with the mail, and maybe if they're on mobile, they're doing something else, not have time to write etc..
And with fb lead ads, it's very probable that the mail for loggin in fb isnt the mail they read every day: maybe...
Email Marketing: 50% Open rate targeting mobile users
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