Content on one site vs multiple sites

Hello everyone,

I do not know if anyone else has asked the same question, but I am asking this question here anyway.

I am employed in an e-commerce business, and I want to improve the SEO in that business.

I have read in the book "the art of seo" (p.254-255) that there exist some benefits to spread out content on microsites, instead on having everything on your main site. But the writers later say that it tends to be a bad idea for SEO reasons, as I have understood it.

Positive reasons...

Content on one site vs multiple sites

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