Adsense CTR decreased - Revenue at its very Low

I need some expert suggestions to increase Adsense CTR & Revenue. I am experiencing a Huge drop in adsense CTR. Even for the Search traffic CTR is very very Low. every thing fine with Ad placement and sizes. rpm is low as $0.2-$0.3 What could be the Problem. Any one experiencing the same?

from AdSense http://ift.tt/2aC2Dmv
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