Questions about CPC and Adword

Questions about CPC and Adword

digg 8:22 PM
Hey guys,

I got some questions about PPC and AdWords,

1/ I'm working for a video games publisher, do you think that it could be interesting to do an AdWords campaign for a video game? If yes, why?
2/ Is adwords doing some CPA or just CPC?
3/ About CPC, do you have an idea of the conversion rate? I know it depends of a lot of things like the landing page and so on but could you give me some range?
4/ About bidding, I want to be in Google first page but I don't know how much money I need to...

Questions about CPC and Adword

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