Im about to start my thesis proposal, and I have this idea but I don’t know if this has been done or not, or if there is a journal about this.
So basically Im going to write about neuromarketing / product association.
For example; Sierra Nevada Pale Ale (or any other small brand beer) is allowed to sell and distributed in the middle east, but cannot advertise and create / sponsored any related event. In this case if they cannot advertise, then how to penetrate middle eastern...
Product Association to penetrate new market (for thesis)
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