Printed Brochures VS Facebook Ads???

Guys. So I'm thinking of recommending a targeted ad campaign using printed brochures or Facebook ads.

The reason I can't do both is because of my client's budget. I'm using printing-la.com for printing pricing. Prices are low but even then, the cost to produce a 12 page brochure is high compared to the number of people I can reach in Facebook.

Benefit of printing is that they might keep the brochure on their desk for a long time if we make it very useful.

Thoughts?

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