This was a reply to my recent thread about the value of social media vs print media. THis was such a great response that I wanted to share with everyone else here.
From forum user Surge Calls:
It is crucial for businesses of any size to utilize digital marketing and especially so for a small business or start up. Print media readership has been declining at a rapid rate over the years:
-readership of print newspapers has fallen by a staggering 25% in just the last four years(2010-2014)...
Print media stats falling rapidly: Conclusion is to Invest your marketing dollars into social media
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