My CTR is really low, any tips??

Hey guys. For some reason my CTR is really low. MY CPC is really high because of my niche, but my CTR over the past 7 years has only been an average of 0.56%. Last month I had 2 days of 2% CTR and made over $200 each day (I didn't change anything though). Could someone check out my website and give me some tips on how I can increase my CTR? Thanks, I appreciate it!

The website is http://ift.tt/1kAfCHo

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