Your theory on Google SERPs?

What is your own theory on how pages are ranked in Google? I'm not talking about what you've heard, or what Google has said ranks well, I'm talking about your own personal theory of how pages are ranked in Google?



I have been building websites for 10 years, some of my own projects that I have started and ended up selling soon after because I have never had the time to run my own sites really. But what I have found and what my whole theory about ranking well in Google is to offer content that...



Your theory on Google SERPs?



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