CPC out of control. Re-organize Ad groups Help

Hey there,



I have been running an Adwords campaign for 4 years.



average CPC was always 0.12. Now up to 0.20/0.22

It's to expensive for the product we are selling.



Landing page QS is 'more then average'



I would like to re-organize and make new adgroups that only contain 1 or 2 highly targeted keywords.



Problem is: when I start a new adgroup that are indeed highly targeted (keyword in title, adtext, on LP) I still start out with a keyword QS of 5 and have to pay 1.75 per click.



That is not...



CPC out of control. Re-organize Ad groups Help



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