Need some advice on driving traffic from Facebook or any other social networks

Hi,
I own an exact match domain + website of a pretty famous author (passed away many years ago) which ranks #1 Google for the EM keyword plus other related kws. It gets some decent amounts of traffic but it can surely be improved.
The site is not currently "connected" with any social networks.
I realize social networks could be a huge base of traffic since the author's claimed official Facebook page has 1 million+ people liking it.
I read Facebook will not allow creating public figure pages...

Need some advice on driving traffic from Facebook or any other social networks

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Thanks for your comment