Base this off the average that you are currently getting form your unique visitors. If I had 100k visitors, I would only make $1125 USD a day. I'm in a low paying niche, and have a crappy CTR.
To calculate it's simple. Say you get 15 dollars a day and you get 1000 visitors. 100,000/1000 = 100x15 = 1500 A day in earnings.
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If you had 100,000 visitors per day, how much would you make?
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