Why don't ANY ads other than the brand appear on competitor?

Hi all,

So I currently run several campaigns on AdWords, one of which is for competitors. We have a good amount of spend on each of these and have been using PPC for many years building up good history in the industry we operate. Within the campaign there are two competitors we really struggle to get any impressions.

The issue we have is that there are two competitors within the market who bid on everyone elses brand (including ours) yet nobody else appears to appear on theirs even though...

Why don't ANY ads other than the brand appear on competitor?

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