Ranking #1 on Yandex

So I just checked my latest ProRankTracker report and it appears I am ranking number one for a keyword on Yandex, with #2 being the wikipedia page for said keyword.

This keyword is nothing special, just 1,300 searches per month on Google - I am currently receiving mostly UK visitors.

Does Yandex mean anything?
Is there a cetain advertiser I could target for being number one on this search engine?

The only experience I have with Yandex is seeing their spider crawling my sites from time...

Ranking #1 on Yandex

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