How does Google+ work?

Hello,

I am a software developer, and I have a webpage for the software I am developing.
I have a YouTube channel where I post videos of the software in action (tutorials and demos).
I also have a Google+ page where I post new releases, images and the YouTube videos.
Everything is dry as a dessert!

The truth is that I have no idea how Google+ works!

Could anybody please explain me how Google+ works... what am I supposed to do?

Thanks!

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