Google Shopping - match type

Hello,



I've been managing a PLA (now Google Shopping) campaign for a client for a little over a year now. It's brilliant and our number one source for conversions but I seem to be fighting a constant battle against irrelevant or ridiculously broad keywords showing our ads and wasting clicks.



I've built a large shared library of negative keywords which I'm finding from the search term report but it's so frustrating that I can't just list the keywords that I want to trigger the ads rather than...



Google Shopping - match type



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